Social Media Management Bootcamp

RATIONALE

To create competent social media managers that are able to utilize social media platforms for growing their businesses.

 COURSE RATIONALE

According to my.yougov.com, one in six Malaysians spend more than 9 hours a day on social media (statistics dated 2019). Statista.com reports that the average time spent using social media in Malaysia in Quarter 3 2020 is 3 hours.

It’s undeniable that Malaysians are top consumers when it comes to social media. These data confirm the necessity for businesses to be present, to be relevant, and to be heard online, especially on social media platforms. If this is where the customers are, it is where the businesses should be.

Social media is thought to be easy. Since we are using it daily to handle our personal accounts, businesses make the mistake of treating their business profiles like a personal one – no strategy in the contents, no branding whatsoever, not creating sales opportunities. What a waste of free platforms!

This course will help individuals and business owners improve their social media management skills. Unlike other courses that teaches participants how to set up and run a fanpage, this course focuses on business aspects – marketing, branding, strategy, for without them a business has no business on social media. Participants will learn imperative business concepts, effective management skills, and creative content creation.

COURSE OUTCOME

At the end of the course, participants will be able to :

  1. Identify the uniqueness of each social media platform.

  2. Plan their social media strategy with inclusion of marketing and branding techniques.

  3. Design contents that are engaging and effective using Canva.

  4. Plan a social media content calendar for their business Facebook and Instagram accounts.

TRAINING METHODOLOGY 

Traditional, Full Delivery Method

Training is delivered in a highly interactive and experiential manner. Concepts and background information are presented through lecture and demonstration style. Further to that, participants will be engaged through gamified sessions, activities, and open dialogue, creating an environment that facilitates accelerated learning and application. Through the debrief process, participants will be able to create action steps to correct breakdowns in their results once they return to work from the training.

TARGET AUDIENCE

·         Small business owners and Entrepreneurs.

·         Sales and Marketing personnel.

·         Freelancers.

·         Retrenched workers, students, and housewives.

COURSE CONTENTS

Module 1: Back to Basics – Social Media Platforms

Popular social media platforms and features:

  • Facebook

  • Instagram

  • YouTube

  • Others: LinkedIn, Twitter, TikTok, etc

  • How to select and benefit for our purpose

Module 2: Who is a Social Media Manager?

  • Roles and responsibilities

  • Expectations and challenges

Module 3: Back to Basics – Marketing & Branding

  • AIDA Model

  • Branding and social media

  • Know your buyer persona

Module 4: Back to Basics – Content Marketing

  • Content strategy

  • Content writing ideas

Module 5: Creating Contents that Convert

  • 7 principles of designing

  • Colour theory

  • Introduction to Canva, design software of choice

  • Let’s design

*This is a standard Outline , we can tailor made to suit to your needs. Do contact us for more detail.

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